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Business Succession Planning: How to Exit Your Business on Your Terms

Over 70% of Michigan small business owners have no formal succession plan. Here's why that's dangerous — and how to fix it.

9 min readAugust 2024Michigan Society for Financial Education

Your business is likely your largest asset — but without a succession plan, a sudden illness, death, or forced sale can destroy decades of value. Here's a comprehensive guide to business succession planning for Michigan small business owners.

Why Most Business Owners Don't Plan — And Why That's Dangerous

Business succession planning is one of the most important — and most neglected — areas of financial planning for Michigan small business owners. According to a 2023 survey by the Exit Planning Institute, over 70% of business owners have no formal succession plan. Many cite the same reasons: they're too busy running the business, they don't know where to start, or they believe they have more time than they do.

The danger of this delay is real. A sudden death or disability can force a sale at the worst possible time — when the business is in transition, when the market is unfavorable, or when there is no buyer ready. Without a plan, the business may be sold at a significant discount, triggering unnecessary taxes and leaving the owner's family with far less than the business is worth.

The Three Succession Scenarios

A complete succession plan addresses three distinct scenarios:

Death: What happens to the business if the owner dies unexpectedly? Who takes over management? How are the owner's heirs compensated for their interest? Is there a funded buy-sell agreement in place?

Disability: What happens if the owner becomes permanently disabled and can no longer run the business? This scenario is statistically more likely than premature death for most business owners — yet it is far less commonly planned for.

Voluntary Exit: What is the owner's target exit date? What is the target sale price? Who are the potential buyers — a co-owner, a key employee, a family member, or a third party? What pre-sale steps are needed to maximize value and minimize taxes?

Maximizing Value Before the Sale

The most successful business exits are planned years in advance. The steps taken in the 3–5 years before a sale can dramatically increase the business's value and reduce the tax burden on the proceeds.

Key pre-sale strategies include:

Cleaning Up the Financials: Buyers and their lenders scrutinize financial statements carefully. Normalizing owner compensation, separating personal expenses from business expenses, and maintaining clean books can significantly increase the business's appraised value.

Reducing Owner Dependency: A business that cannot operate without its owner is worth significantly less than one with strong management systems and a capable team. Documenting processes, developing key employees, and demonstrating that the business can run without the owner are critical steps.

Optimizing the Entity Structure: The entity structure of the business at the time of sale has significant tax implications. An asset sale versus a stock sale, an S-corporation versus a C-corporation, and the treatment of goodwill versus hard assets all affect the seller's after-tax proceeds.

Tax Planning for the Business Sale

A business sale can be one of the largest taxable events of an owner's lifetime — and without proper planning, a significant portion of the proceeds can be lost to taxes.

Key tax planning strategies for business sales include:

Installment Sales: Spreading the sale proceeds over multiple years through an installment sale can keep the seller in a lower tax bracket each year and reduce the overall tax burden.

Qualified Opportunity Zone Investments: Capital gains from a business sale can be deferred — and potentially reduced — by reinvesting the proceeds in a Qualified Opportunity Zone fund within 180 days of the sale.

Charitable Remainder Trusts: Donating a portion of the business to a charitable remainder trust before the sale can eliminate capital gains on that portion while providing the seller with a charitable deduction and a stream of income.

Pre-Sale Roth Conversions: In the years before a business sale, converting traditional IRA assets to Roth can be particularly valuable — because the owner's income may be lower before the sale than after.